That Damn Box!
In today’s market, especially the Direct Marketing and MLM business you will run into the title of this article more often than not. I’m going to provide you with some stories and insights on this very subject and if you are one of these people, maybe a way out.
Let’s start at the beginning. The beginning believe it or not, is at birth. That box will start building itself there and will gain structure as conditioning and habits start to form. The basics are simple; you’re hungry, you cry and someone appears and feeds you. You have discomfort you try the same tactic, “cool that works”. You make a mess, same thing. Totally cool, all I have to do is this cry thing and I get what I want. Let’s try something new. . .how about waking up really early, do the same thing. . . .”hey that works too.” “Life is good.
But then all of a sudden something happens. I don’t know if the newness of this new baby thing has run its course or what, but what I was doing before isn’t working. I’ll try some new stuff. . . These someone’s are making me do things I don’t want to. I cry and it doesn’t work anymore, in fact they have added some minor pain to my choices. Okay, if I do these new things they want, “all is good in the hood”.
This continues through your adolescent years as you learn what is acceptable and not acceptable. You try pushing the envelope with different things and sometimes it works and others not. The box has developed its basic foundation. You basically understand how to keep things comfortable for you.
Those someone’s are normally your parents and in most cases only want the best for you. They want you to go to school for 12.5 years. Then go to college from 4 to 8 more years. Now select your career(s) and work for an average of 40 more years. Get married and start this cycle all over again. By this time your box is fully developed. Then you will retire and live on 60% of the income you could not live on at 100%.
During all this time you tried many different things and if they fit into your box all was good. Sometimes there was a requirement to adjust that box somewhat, but not much normally because you would not have it. You did not want that pain you experienced back in your youth and that thought has always stayed in your adult mind.
So what is this “Damn Box” anyway? It is commonly known as “Your Comfort Zone”. This box will hinder you from taking any risks in life. It will stop you from trying new bold things. It will hold you back from being “Wealthy!” Look, as I have stated in previous articles”95% of the population is competing for 5% of the wealth. Where as 5% of the population controls 95% of the wealth.” And being you are in your box changing your position in the wealth game is something you don’t wish to do. But wait, you really want to become wealthy so you stand in that line for a lottery ticket or go to the casino for that one lucky pull. I just don’t get it.
Case in point; a prospective client was looking at one of the fine income producing endorsed businesses offered by Team ProVision. This particular business was in the Health and Wellness industry which is poised to become a trillion dollar industry. This client was really excited to get started when he asked the one big question; how much time must I devote to this business to become successful? Understand I have had this question more than once so the answer was is instinctual. “What do you want to accomplish in your business?” I asked. His response was something like “I want to retire in 5 years.” I responded with what it would take to attain that goal and asked for his “Why Statement.” “My what” he replied. “Your Why Statement” I replied. What’s that? Simply your why statement is the reason why you want to change what you are currently doing. It must be bigger, must have more power and drive than anything for you to get out of your current comfort zone. Without it you will not succeed! You will start out okay but will soon fall back into your box. He then stated that he needed to ask his wife. Well, I knew what that meant when I hear the either husband or wife thing. But the bottom line is that the commitment was too big and the “Why Statement” too small for him to get out of his box..
Here is another story I use at my seminars. An elderly woman was really excited about another endorsed business offered by Team ProVision. She became involved and attended the typical specific business training for that business. Later at one of my business seminars she asked me a question I get a lot. Privately she asked in almost a whisper “Dale, I don’t have any friends, how can I build my business?” There are several things I could have advised her at that moment with regards to marketing her business vs. selling the opportunity. I could have gone into several areas of the Team ProVision Professional Growth, Marketing Strategies and Business Success seminar series, but I didn’t as I know this person very well. What I did do was asked her to go off on her own and think about the question she asked me and come back in a few minutes and provide me with her results. A few minutes later comes back with this big smile on her face and stated “I belong to this woman’s club. If I set it up would you present the business plan to them?” I agreed and stated for her to set it up and let’s see how my schedule fits. I advised her about her success depends on her getting outside the box (comfort zone). Then I placed my hands on her shoulder and in a whisper I said, “See you do know and have friends you just need get out of you own way and your successes will soar.”
You know, if people would just realize they can achieve anything, anything at all if they would get out of that “Damn Box”. Or as I say basically “get out of your own way”.
About the Author:Mr. Dale Simmons, a professional public speaker, author and corporate consultant. Involved in corporate management for almost 30+ years and a public speaker since 1973. Recently published a new book called "Straight Talk for the New Public Speaker". Forte, is to assist people in building successful businesses. In that, I present several seminars that focus upon business concepts such as setting goals and objectives, business planning, time management, marketing strategies, motivational and lean manufacturing to mention a few. I thoroughly enjoy working with people who have the fire and the excitement to succeed.
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